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New SMS-translator for millions of cellular users by PROMT and i-Free

Press contacts:

Alexander Andreev
Marketing Director
Tel.: +7 812 331-7540
E-mail: Alexander.Andreev@e-promt.com
Web: www.e-promt.com

For immediate release

Saint-Petersburg, March 16, 2005 - PROMT, the technological leader in machine translation industry, and i-Free, one of the Russian leading content-providers for cellular subscribers announced today the start of new service – “SMS-translator”. This service enables users to translate words and short passages from English to Russian and vice versa.

A mobile phone is not a luxurious accessory any more; it turned into a multi-purpose communication and entertainment tool and a source for various information. Today there are a lot of different mobile interactive services, provided by cellular operators. The services choice is growing up due to both new users' requirements and market competition.

With the combined efforts of PROMT and i-Free there was created an absolutely new service – SMS-translator. To translate a word or a short passage the subscriber needs to send an SMS, containing RE code (if needing to translate from Russian to English) or ER (from English to Russian) and a word or a passage to be translated to a short number 4443. A return SMS-message with translation the subscriber will receive in a few seconds. Users of the new service will be subscribers of all cell networks in Russia. The service cost will be 0,15$, not including taxes.

Technically the SMS-translator project was realized through the usage of ASP model (rent of application). PROMT gives the i-Free Portal its own translation server -Translate.Ru for rent. After receiving an SMS- translation inquiry the i-Free Portal immediately transmits it to the translation server (http://asp.translate.ru). Afterwards it receives the translated text and sends it back to the customer as an SMS-message.

It is significant, that the ASP model for rent is doubly profitable for the Company-customer. Firstly, it decreases the terms of starting a project, because all the equipment and applications are provided by PROMT. Secondly, the client saves a lot on the cost of starting a project, because the service settings are also provided by PROMT specialists.

The new service is directed to different English- and Russian-speaking consumer groups – schoolchildren, students, people who are studying English language, translating professionally or people being on business trip. SMS-translator will help to translate English and Russian words and phrases found in printed mass media fast and accurate, and also will be the reliable and effective helper when communicating with foreigners. Unlike paper dictionary or electronic translator the mobile phone is always at hand and now with its help it is possible to translate a word, phrase, sentence or text passage at any time and any place with access to the cell network.

PROMT has many similar projects under its belt. Last year SMS translation service was realized for subscribers of such Russian large cellular providers as Bee Line GSM, MTS-Kuban and MegaFon-Caucasus. However the given project is more large-scale, because the i-Free service coverage area is much wider and the service is available for a larger number of subscribers. Such projects demonstrate PROMT's aspiration to make the world understandable the best way possible.

“It was a strong need for such mobile translator, because there are frequent situations when a lot depends on speed and accuracy of translation. In such cases our SMS-translator, which translates a word, phrase or the whole sentence in a matter of seconds is really indispensable. We have great confidence in the ability of our combined project with i-Free to satisfy the large group of cellular users' requirements in fast and qualitative translation”, - comments Boris Tikhomirov , the head of PROMT's Internet projects, - “The given project is the another one vivid example of the promising ASP-service at www.Translate.Ru use. PROMT also plans to promote this service in Germany , France and Great Britain for providing the subscribers of these countries with quick and easy mobile translation service”.

“Before, the similar services were available only through the Internet or for the subscribers of the single cell networks”, - mentioned Andrey Kuprjakhin, i-Free Partnership Programs Department manager. – “Today a mobile phone became an integral part of people's everyday life. However, not all Russian subscribers have the Internet access and use all the potentialities of their cell phones. Thanks to our service millions of people throughout Russia got the mobile translator which will make their life more comfortable.”


About «i - Free»

«i-Free» is the leading mobile content provider working in the Russian market since 2001. The Company provides a broad range of content for different cellular operators throughout Russia and in Ukraine. There are offices in Moscow and Saint-Petersburg and the associated business in Ukraine. Today the services of the company are used by 11mln. subscribers.

The company works in the following areas: mobile content for the consumers' market, mobile marketing, brand promotion, interactive TV-projects, realization of partner programs in terms of the mobile content market, maintaining and developing of innovative projects.

Today, the partners of i-Free are Russian and Ukrainian cellular operators, Alfa-Bank, TV-channels – 1 Channel, MTV, Ì usicTV, TV-3, Ì -1, radio stations, first-rate Internet Resources, publishing houses «Panorama TV», «Burda», «7 days», Independent Media, «Bauer-Logos» etc., the leading musical publishing houses and author's societies – Russian Author's Society, Sony Music, Warner Music, BMG Russia, Universal Music, and the large international mobile content developers – Macrospace, Gameloft, Sumea Interactive, Elkware etc.

 More information about i-Free you will find at www.company.i-free.ru.



PROMT is a world leading provider of machine translation technologies. The company was established in 1991 and its expertise spans over 13 years of machine translation technologies development. Combining the innovation and technological perfection, PROMT has developed the revolutionary machine translation (MT) technology and became the technological leader in MT industry.

Nowadays PROMT provides the full range of translation solutions: machine translation systems and services, dictionaries, translation memory systems, data mining systems for all kinds of business, professionals and Internet/Intranet. New translation software product line @promt consists of a wide range of sophisticated software products and solutions and ensures the highest possible quality and efficiency of translation processes.

The customers of PROMT appreciate its commitment to the continued research and investment in the fields of linguistics and Natural Language Processing: PROMT has customers spanning consumer, SME and enterprise markets, including global industry leaders Xerox, SAP, Lukoil, General Motors, Volvo Car International, Deloitte&Touch and etc.

Web: www.e-promt.com, www.promt.de
Internet store: shop.e-promt.com
Free Online Demo: Online-Translator.com.

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